I’ve blogged before about the Network Advertising Initiative’s opt out for behavioral targeting, noting that there is no guarantee that participants will stop tracking users (only that they will stop serving targeted ads with the data they gather). Now a distinct coalition of online advertisers has proposed its own self-regulatory program, modeled on principles released (PDF) by Federal Trade Commission staff earlier this year. I took a closer look at what the new industry program says about opting out of the collection of user browsing habits. Hint: pay close attention to the use of conjunctions. Read more about Self-Regulatory Principles For Online Behavioral Advertising: "Or" vs. "And"
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