‘Read Me’ Or Just Tap ‘I Agree’
There’s a huge group of people at work behind our screens. They’re called behaviour architects, persuasive designers or user-experience specialists and the power they have is massive.
That urge to keep swiping through your twitter feed? That’s design. The way we all click ‘I Agree’ to the terms and conditions? That’s design. Swiping right or left on Tinder? Well, that’s design too.
We live in an online world of someone else’s making and most of us never even give it a second thought. And actually, that’s design as well.