Press
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As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?
"“Americans don’t think the trade-off of their data for personalized services is a fair deal,” said Omer Tene, VP of research for the International Associa…
online behavioral advertising
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How Advertisers Can Use Your Personal Information To Make You Pay Higher Prices
"We are at the start of a massive shift; As Calo describes it, “The truth is that we are only beginning to understand how vast asymmetries of information c…
Press
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Web Giants Threaten End to Cookie Tracking
""There is going to be an economic incentive to find out when people are most impulsive and vulnerable," said Ryan Calo, assistant professor at t…
Press
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Like it? Social ads turn users into unwitting endorsers
"But many advertisers aren't completely sold on these endorsement ads — and with good reason, says Woodrow Hartzog, a professor at Samford University&#…
Press
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Monday morning, the day when women feel ugly
"But according to Ryan Calo, a law professor at the University of Washington, "the digitization of trade substantially alters the ability of firms to…
Press
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Is This the Grossest Advertising Strategy of All Time?
"Of course, any ad worth its salt is targeted (e.g. beauty products in women's magazines, car ads in the auto section), but Calo argues that the sort o…
Press
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Is Digital Advertising a New Form of Market Manipulation?
"In his paper entitled “Digital Market Manipulation”, professor M. Ryan Calo (who is also an affiliate scholar at The Center for Internet and Society at St…
Press
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Data mining or creepy snooping?
"Plus Professor Ryan Calo from the University of Washington tells us it's not so much about privacy and that instead we should worry about what profit-…
Press
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FTC's Ohlhausen: Privacy Regs Could Harm Startups
"Privacy scholar Ryan Calo has argued that creepiness in advertising can be problematic in itself. How so? He says that making people feel “creeped out” on…
Press
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Taking a Flier on Big Data
"However, the level of precision that satisfies marketers is very different from the exactitude required by government agencies, says Jennifer Granick, dir…
Blog
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Self-Regulatory Principles For Online Behavioral Advertising: "Or" vs. "And"
I’ve blogged before about the Network Advertising Initiative’s opt out for behavioral targeting, noting that there is no guarantee that participants will stop t…