"“Americans don’t think the trade-off of their data for personalized services is a fair deal,” said Omer Tene, VP of research for the International Association of Privacy Professionals and author of “A Theory of Creepy,” an academic paper on digital privacy published last year.
“We’ve been operating under the assumption for several years that consumers don’t have a good understanding of data flows, uses of data and the trade-offs that underlie the digital economy,” he added."
- Date Published:06/22/2015
- Original Publication:AdExchanger