As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?
"“Americans don’t think the trade-off of their data for personalized services is a fair deal,” said Omer Tene, VP of research for the International Associa…
"“Americans don’t think the trade-off of their data for personalized services is a fair deal,” said Omer Tene, VP of research for the International Associa…
"We are at the start of a massive shift; As Calo describes it, “The truth is that we are only beginning to understand how vast asymmetries of information c…
""There is going to be an economic incentive to find out when people are most impulsive and vulnerable," said Ryan Calo, assistant professor at t…
"But many advertisers aren't completely sold on these endorsement ads — and with good reason, says Woodrow Hartzog, a professor at Samford University…
"But according to Ryan Calo, a law professor at the University of Washington, "the digitization of trade substantially alters the ability of firms to…
"Of course, any ad worth its salt is targeted (e.g. beauty products in women's magazines, car ads in the auto section), but Calo argues that the sort o…
"In his paper entitled “Digital Market Manipulation”, professor M. Ryan Calo (who is also an affiliate scholar at The Center for Internet and Society at St…
"Plus Professor Ryan Calo from the University of Washington tells us it's not so much about privacy and that instead we should worry about what profit-…
"Privacy scholar Ryan Calo has argued that creepiness in advertising can be problematic in itself. How so? He says that making people feel “creeped out” on…
"However, the level of precision that satisfies marketers is very different from the exactitude required by government agencies, says Jennifer Granick, dir…
I’ve blogged before about the Network Advertising Initiative’s opt out for behavioral targeting, noting that there is no guarantee that participants will stop t…