Starbucks v Starpreya - TM Korean Style

Since I'm in Seattle, it's hard to escape the news about the Starbucks losing a TM case in Korea against the purveyars of Starpreya coffee. I'm not at all familiar with the laws of TM in Korea, but I find it quite unbelievable that these two logos are not infringing when applied to coffee-related goods:


News article from Kroean Times here. Seattle PI story here.There must be more to this story. I understand that Starbuck's is appealing the ruling.

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