Do Not Track isn't just about Behavioral Advertising
By Arvind Narayanan on December 20, 2010 at 11:09 am
A frequent misconception of Do Not Track is that the goal is to prevent tracking by online advertisers. In fact, tracking is a much broader problem on the web, and our Do Not Track vision at Stanford, while principally aimed at "third-party" tracking, does not focus on specific industry segments. Barocas and Nissenbaum said it best: Read more about Do Not Track isn't just about Behavioral Advertising