"Ryan Calo, an academic at the University of Washington, who was writing about corporate lab rats even before it became a hot topic of conversation. “It’s about information asymmetry,” he says. “A company has all this information about the consumer, the ability to design every aspect of the interaction and an economic incentive to extract as much value as possible. And that makes consumers nervous.”" Read more » about After The Freak-Out Over Facebook's Emotion Manipulation Study, What Happens Now?
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