Stanford CIS

Facebook Can’t Win Against Ad Blockers, and Here’s the Proof

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"Narayanan concludes in his post that Facebook’s anti-ad-blocking campaign is doomed, at least if it continues in the current vein of acting as if the social network can somehow neutralize ad blockers completely.

“This is a simple proof of concept, but the detection method could easily be made much more robust without incurring a performance penalty,” he writes. “All of this must be utterly obvious to the smart engineers at Facebook, so the whole ‘unblockable ads’ PR push seems likely to be a big bluff.”"

Published in: Press , facebook , ad blocking , Privacy