"As the American Civil Liberties Union’s Jennifer Granick explained via email, ad tech companies have also never had to deal with high stakes or real accountability, and the pivot from invasive marketing to epidemiology is fraught. “You can’t just repurpose information for any cause,” said Granick. “For example, ad companies traditionally don’t have to worry about accuracy. If they mess up, someone sees an ad that they aren’t interested in. But when we are talking public health, potential law enforcement, and employment, these companies’ mistakes can be catastrophic.”"
The Center for Internet and Society at Stanford Law School is a leader in the study of the law and policy around the Internet and other emerging technologies.