How the end of net neutrality could affect online marketing

"The impact on digital marketing from the elimination of net neutrality will be “profound.”

That’s according to Ryan Singel, a fellow at Stanford Law School’s Center for Internet and Society and an expert on net neutrality.

The basic principle, Stanford law professor Barbara van Schewick wrote recently on Medium, is that Internet Service Providers (ISPs) “don’t get to pick winners and losers on the Internet.”

This, she noted, has been “a well-oiled free market at work.”

Over the last 15 years or so, Singel pointed out, net neutrality has essentially been the way the internet has worked, although there have been a variety of court and FCC decisions batting around the concept."