Facebook says you 'own' all the data you post. Not even close, say privacy experts

""All Facebook users have to understand that the reason that the firm is so profitable is because our data is gold, and we're giving it away for free," said Scott J. Shackelford, an associate business professor at Indiana University focusing on cybersecurity law and policy.

"Reasonable users of the service need to understand this fact, and not be surprised when their data are gleaned and repackaged for an array of purposes," he told me."