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The Branding of a Bug: How Heartbleed Became a Household Name

on April 28, 2014

"Still, how Heartbleed was transformed from a security hole in an obscure part of open-source encryption software into a brand recognized around the world is a "fascinating case study in the success of viral marketing," said Andrea Matwyshyn, assistant professor at the Wharton School of the University of Pennsylvania. "

Date Published:04/28/2014
Original Publication:Bloomberg

Published in: Press , Cybersecurity , Privacy