Big data sellers fail to hide personal information, say funds

"But there is no overarching US privacy law to protect consumers, with standards set individually by different states, industries and even companies, according to Albert Gidari, director of privacy at the Stanford Center for Internet and Society. Still, there are no signs of a backlash.

“Ultimately, history shows how willing people are to give up some privacy for some convenience,” Mr Gidari said."