The May 2011 issue of Communications of the ACM has a Viewpoint article entitled, "Economic and Business Dimensions: Online Advertising, Behavioral Targeting, and Privacy", written by Avi Goldfarb (U Toronto) and Catherine Tucker (MIT).
Also in this issue is an article by Tim Wu (CIS/SLS must have heard it last week) on "Law and Technology: Bell labs and Centralized Innovation."
The news is that these appear in a Computer Science academic journal. It's obvious that it should today. But forty years ago the legal and tech worlds (and Computer Science education) was not on each other's mutual radar.