Data Protection Commissioner to go after Google Analytics

The tension between Google and data protection agencies intensified over the last two days. The Data Protection Commissioner in Hamburg is apparently unhappy with the changes Google has introduced to Google Analytics intending to square it with European data protection regulation. The problem seems to be that the "opting out" tool the new GA version offers cannot be applied with some Internet browsers such as Safari.
There will be surely more to come on this. Meanwhile, legal counsels begin to warn their German large-sites-based clients against possible sanctions for using GA.

Add new comment