Pam Dixon of World Privacy Forum has released an eye-opening new report (PDF) about offline consumer surveillance. Pam describes a quiet revolution in digital signage able to profile us as "users" of real space. I've written before about the danger of techniques developed on the Internet bleeding out into the real world. Well here is the proof. As Wired's Chris Anderson recently wrote in another context, "atoms are the new bits." Pam's report shows just why that matters.
