The Federal Trade Commission has announced plans to regulate the behavior of bloggers. Unfortunately, not their terrible grammar, short attention spans or inexplicably short fuses.
Instead, the FTC announced updates to its 1980 policy regarding endorsements and testimonials, first developed to reign in the use of celebrity endorsers with no real connection or experience with products they claimed to use and adore.
The proposed changes require bloggers who recommend products or services to disclose when they have a “material connection” to the provider—that is, that they were paid to write positive reviews or given freebies to encourage them to do so. (The FTC, of course, is limited to activities in the U.S.)
For more, see http://larrydownes.com/ftc-to-bloggers-drop-that-sample/