Stanford CIS

The Coldplay incident: Nobody said it was easy

By Omer Tene on

How surprised would you be if I told you that the now infamous Coldplay-infidelity incident was all staged?

A company that only a few people have heard of, which provides an "orchestration-first DataOps platform built on Apache Airflow" (wut?), rents airtime on the Gillette Stadium jumbotron during a Coldplay concert, featuring its CEO and head of HR performing a comedy of errors. Within a day, the brand catapults to headline newspaper articles from The New York Times to Tokyo's Yomiuri Shimbun.

Astronomer? That's such a cool name!

Published in: Publication , Privacy