"Richard Forno, assistant director of University of Maryland, Baltimore County's Center for Cybersecurity, said that while he doesn't think Congress is best-suited to regulate tech companies, he doesn't expect that regulations would trigger a mass flight of users nor advertisers. "Advertisers will just find another way to adapt," Forno said.
But Facebook has to balance oversight and regulation with user awareness and education around how their data is used, Forno said, citing the oft-quoted tech adage, "If the product is free, you are the product.""