""There's a bit of a disconnect between what people say and what they do," says Ryan Calo, a law professor at the University of Washington who has studied digital market manipulation. He says the paradox is complex and theories that explain it vary. "Maybe they don't really care? Maybe they just don't know?" Calo adds.
To Calo, corporate data use presents clear threats: "In a marketplace, there's cooperation and there's definitely an effort to compete by giving people what they want. But there's also the prospect of extracting as much rent as you can." But ultimately, he said Web users' primary concern comes down to this: "People are worried about getting taken advantage of.""
- Date Published:10/10/2015
- Original Publication:NPR