""Marketing departments have become much more savvy, and sometimes aggressive about their data-use strategy," said Omer Tene, the IAPP's VP- education and research. "You see privacy officers trying to contain that or adjust the trajectory to be more conservative."
The report, "Benchmarking Privacy Management and Investments in the Fortune 1000," is the first of its kind for the fast-growing organization; the IAPP is on pace to double its membership ranks, from 10,000 members in 2012 to 20,000 by year's end.
This first batch of results describes a sector whose basic contours are beginning to take shape. "We see the emergence of the privacy program maturity curve," Mr. Tene said."
- Date Published:11/05/2014
- Original Publication:Advertising Age