Stanford CIS

Is Orbitz being creepy or smart?

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That "creepiness" might in itself be cause for concern, says Ryan Calo, a privacy expert with Stanford Law School's Center for Internet and Society. "The fact that people are creeped out by this is legitimate, and itself registers as a privacy harm," says Calo. He adds that if people don't understand how sites are arriving at prices, or feel like they're being manipulated, they might stop transacting business online.

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Published in: Press , Privacy