""This particular instance perfectly exemplifies a variety of concerns that people have about … vulnerability-based marketing," Calo said. "Think about it. … The level of specificity. It's not just that they had a kid that passed away. It's the daughter, it's the method. It's just subsumed into that very short 'Daughter Killed In Car Crash.'""
- Date Published:01/21/2014
- Original Publication:Chicago Tribune