"“The big takeaway is that trust is the currency of this generation of innovation,” notes Andrea Matwyshyn, professor of law at Northeastern University and an expert on information security and consumer privacy. She believes that while data may have been the driver of the last decade of building out new companies, “the challenge that exists now relates to maintaining the engagement of companies, products and services with the consumer base, and that is going to be driven by trust.”"
- Date Published:12/14/2018
- Original Publication:Knowledge@Wharton