FTC: Misleading Privacy Policies Could Trigger An Enforcement Action

"“There is a common misconception that websites that have privacy policies are subject to rigorous federal protections when, generally, that is the opposite of what the privacy policy says,” said Jonathan Mayer, a privacy researcher and Stanford University computer science Ph.D. candidate. “But if by some small miracle they land on one of these control mechanisms, there is also a little cottage industry of academic research that suggests users have great difficulty actually exercising control using the mechanisms in a way that conforms the advertising environment to those preferences.”"