Forget Photoshop. Adobe Is a Marketing Company Now

"This can’t help but sound tone-deaf at a time when the technology industry generates privacy scandals on a near-daily basis. Adobe says it’s helping create better customer experiences, so customers see ads and receive offers that are more interesting to them. It also says customers have ways to opt out of its targeting programs. But that’s making quite a leap, says Jen King, the director of consumer privacy at Stanford’s Center for Internet and Society. “I would be shocked if the general public knew about this in any meaningful way,” King says. “This is the Oz behind the curtain.”"