"Scott Shackelford, the director of the Ostrom Workshop Program on Cybersecurity and Internet Governance at Indiana University, tells MONEY that certain users are worth more than others to Facebook — people with lots of friends, for example, have a bigger network and therefore provide more opportunities — but if the #DeleteFacebook movement gains enough steam, it could potentially hurt the company’s bottom line.
Shackelford compared it to Snapchat, which saw share prices sink after it unveiled an unpopular update and made an enemy of Rihanna when it approved a domestic violence-related ad.
“It can add up, particularly when more influential people start to give [the service] up,” Shackelford added."
- Date Published:03/21/2018
- Original Publication:Time