E.U.'s Sudden Shift on Data Is a Big Headache for Small Marketers

""The big companies have probably been gearing up for this for some time, but for smaller companies, this is, I think, a much greater challenge because they don't have the legal sources in house," said Omer Tene, VP-research and education at the International Association of Privacy Professionals.

Mr. Tene disagreed, suggesting that much of the NSA's surveillance program has been reliant upon data originally gathered and stored for commercial purposes. "The collection of data by government is all about collection of consumer information," he said. "The government was definitely reaching into their databases and their information was of extreme importance.""