"Ryan Calo, a law professor at the University of Washington, calls this the “mass production of bias,” in which companies use personal data to exploit people’s vulnerability. For example, companies can chip away at consumers’ willpower until they finally give in to making a purchase. Or a computer algorithm can set prices for each individual at exactly the price that is the most he or she is willing to pay for a given product or service."
- Date Published:02/28/2014
- Original Publication:Public Radio International