Apple is finally making it easy to hide from trackers

"“The devil will be in the details of implementation,” Jen King, the director of consumer privacy at Stanford Law School’s Center for Internet and Society, told Recode. “For example, will users understand what’s being asked of them with respect to opting-in to data tracking? Will Apple educate their users about the different practices they are highlighting in the App Store feature summaries? A concern I have is that they give their users a set of new tools without sufficiently explaining what they are for and how they work.”"