Stanford CIS

Trademarks

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Google's New Adwording Policy in Europe

As of yesterday, Google’s new policy concerning registration of trademarks as keywords for triggering contextual advertisement in many European countries went i…

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The ECJ’s Ruling on Google Adwords

The closely watched battle over the use of trademarks as keywords for purpose of triggering advertisements on Google’s search result pages (AdWords) reached hig…

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ICANN's Plan for New Top Level Domains

ICANN’s recent initiative to open the generic domain names space to an application, register-your-favorite-gTLD process struck me as very problematic from the m…

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Domain Names and Trademarks

For those of you who are interested in domain names issues I have made this piece available on my SSRN page. It addresses the interface between registration of…