Stanford CIS

Trademarks

Press •

Vulcan™

"That’s something that just isn’t true, said Woodrow Hartzog, an associate professor at Samford University’s Cumberland School of Law and a former trademar…

Press •

The Battle for “Nice”

"Woodrow Hartzog, an associate professor at Samford University’s Cumberland School of Law, whose focus includes intellectual property law, says that the fe…

Publication •

Understanding Trademark Strength

Trademark strength, properly understood, refers to the scope of protection afforded a trademark by courts based on that mark’s inherent and acquired: (1) tenden…

Publication •

Of Trademarks and Brands

"As Stacey Dogan noted in her recent review of Bob Bone’s Taking the Confusion Out of “Likelihood of Confusion”: Toward a More Sensible Approach to Tradema…

Blog •

A Rosenhan Experiment for the PTO

How accurate is the Patent and Trademark Office? Can its examiners tell good patents from bad? Many doubt that they can and the PTO is often criticized for allo…