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A Brief Overview of the Supplementary DAA Principles
Yesterday the Digital Advertising Alliance (DAA) announced a supplementary set of self-regulatory principles for third parties on the web (pdf, press release).…
Do Not Track
Press
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Study Finds Sites Leak User Information
CIS Student Fellow Jonathan Mayer was mentioned in the following Stanford Daily article by Sandy Huang. The article covered a report authored by Mayer on privac…
Blog
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To Track or “Do Not Track” – that is the Question
This blog post is re-posted with permission from the Center for Democracy & Technology blog (see here). Jules Polonetsky, Co-chair and Director of the Futu…
Blog
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Tracking the Trackers: Where Everybody Knows Your Username
Click the local Home Depot ad and your email address gets handed to a dozen companies monitoring you. Your web browsing, past, present, and future, is now assoc…
Press
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Third-Party Web Trackers and Consumer Privacy
Jonathan Mayer outlined tracking of Internet users by third-party Web trackers, focusing on a Stanford University study on the various ways people are tracked u…
Blog
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Tracking the Trackers: Self-Help Tools
A number of technologies have been touted to offer consumers control over third-party web tracking. This post reviews the tools that are available and presents…
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Tracking the Trackers: Microsoft Advertising
Despite all the attention they've received in the debates around online privacy, cookies are far from the only way to track a user. Broadly speaking, a webs…
Blog
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Tracking the Trackers: The AdChoices Icon
(Jovanni Hernandez and Akshay Jagadeesh are the first authors of this study.) Responding to pressure from the Federal Trade Commission, in mid-2009 the largest…
Blog
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Like Zombies, Newfangled Cookies, Lawsuits Respawn
This past weekend we saw another volley of rounds fired in the ongoing digital privacy wars. As with previous battles, this one started with the publication of…
Blog
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FourthParty: A New Approach to Web Measurement
Last week marked the twentieth anniversary of the public World Wide Web, and there is much to celebrate. The early web consisted of a few text pages linked toge…
Blog
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There is no such thing as anonymous online tracking
A 1993 New Yorker cartoon famously proclaimed, "On the Internet, nobody knows you're a dog." The Web is a very different place today; you now leav…
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Tracking the Trackers: To Catch a History Thief
Last week we reported some early results from the Stanford Security Lab's new web measurement platform on how advertising networks respond to opt outs and D…