In this first episode, Mike and I explore how your simplest digital footprints – fragments of Google searches, Facebook likes, and innocuous tweets – can expose deeply intimate facts about you. Like whether your parents are divorced and whether you own a gun. In fact, these vanilla datasets that we all generate every time we use the Internet reveal surprising clues about our personalities and behavior. So how can that information be used, and who is collecting it? We talk to Michal Kosinski of Stanford’s Graduate School of Business, and Jonathan Mayer, a computer scientist and lawyer.