I just created a group on facebook to discuss this topic further... I'd love to see a discussion arise over there.
I must say, I don't like the term "shmeat" very much -- it sounds too much like another "sh-" word, which may make adoption more difficult. But it does come up quickly in google, which is a plus.
I suppose my use of it further entrenches the term. But until something better comes along, let's go with it.