Last week the Pew/Internet & American Life Project issued a Data Memo about Podcast Downloading. It concludes that 12% of internet users have dowloaded a podcast and notes that men (15%) download more than women (8%). The study also compares an analogous survey from February - April 2006 with results from the more recent survey of August 2006. With the exception of users aged 65+, which remained the same (4%), in every demographic group they studied, the percentage of people who have downloaded a podcast has increased.
More details and commentary of what the studay means can be found at new media guru Scott Bourne's blog, where he discusses the study in three separate posts .