An audience member asked a great question: What are the crazy/wacky things that they've learned from the search data?
Jim: "How can I tell if I'm pregnant?" is one of the top search queries at Ask.com
Peter searched through query logs and was looking for searches in hiku format. His favorite was a hiku about Java. Unfortunately, I didn't catch the whole thing but maybe you can help me complete it:
Java ecc
Java eliptical curves
???
{UPDATE: the last line is "Playboy FAQ"}
Mike: "Pink Fuzzy Dice" was the best keyword for selling used cars on eBay.
Usama: He's amazed by the number of ways humans (mis)spell a word.