The Economist this week runs a title story called 'Soft Paternalism'
http://www.economist.com/opinion/displayStory.cfm?Story_ID=6772346
In m book on e-government published in 2003 I coined the term 'repressive de-parternalisation' for this exact phenomen.
Deeply intertwinded to E-Government programs which all over Europe claim to empower citizens
this is not orwell, not top down visibilty. ths is a post-orwellian configuration, bottom-up visibilty where it's rational for indiivduals to be seen. think of prevention, where it is beneficial to reveal life habits.