January 26, 2006 - "Mastering the News Media to Boost Your Bottom Line." Speaking on: Corporate Blogs: They're here to stay so how do we leverage them? This talk will explore how companies are leveraging blogging tools to impact their corporate image. First we will look at company blogs, and discuss the benefits and potential pitfalls. Next, we will examine employee blogs, how first adopter companies are addressing employees who blog and how to develop a good blogging policy for your employees.
Mastering the News Media to Boost Your Bottom Line
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