It is not only the United States where the content industry is taking an agressive approach towards its customers. In Germany, a lobbying organization of German cinemas and movie distributors is currently running a marketing campaing called "Hart aber gerecht" (something like "Tough but just"). In Benetton-style "shockvertisements", they run cinema ads indicating abuse of prisoners by fellow prison inmates. Well, you get the message: if you ever download a song from Grokster, you will serve a sentence in prison and be tortured by your fellow inmates.
Now, the next step in this campaign has started: the campaign has built a fake prison cell and put it, together with some fake guards in uniform, on the "Potsdamer Platz" in the heart of Berlin. Thereby, pedestrians, school classes etc. can "experience 5 minutes in the life of a pirate" (they can also "win free cinema tickets", by the way).
With this fake cell, the campaign is now touring across Germany (yes, they call it "Prison on Tour"; for more information, see the German news article over here).
One has to acknowledge that there is, of course, a legitimate interest in raising the public's awareness in the problems of the content industry. Now, one can argue whether such shockvertisement is actually a good strategy for businesses (I am no marketing guy, so don't ask me). But, as many others have pointed out, this deterioration of language in the field of copyright policy (and of cyberlaw issues in general) is really worrisome.