Queer Yoga for the Straight Guy?

On Tuesday Night I tuned into Queer Eye for the Straight Guy on cable tv.   I missed the first half, but it seems the Fab Five took their makeover, Ralph, to a bikram yoga class.  Here's Bravo's own synopsis.  The straight guy said at first he felt a bit uncomfortable with doing yoga "in the desert" (more like a sauna!) but afterward he felt great.  To encourage his new healthy habit, culture guru Jai gave him a yoga mat, class gift certificates and a copy of Bikram's Beginning Yoga Class, just like the copy I have in my office.  
If anyone recorded this via VCR or Tivo, I'd be very interested to hear from you, rader@stanford.edu, though I know it will re-run.  
I wonder what Bikram thinks of all this?  I mean, depending on what aired, Queer Eye "used" his claimed intellectual property for its own benefit.  Maybe they aired a public performance!  They showed Bikram's thong-clad persona right there on the book's cover.  Rights of publicity!  Ka-ching!  Don't worry Fab Five, I'll defend you.