Stanford CIS

adwords

Blog •

Google's New Adwording Policy in Europe

As of yesterday, Google’s new policy concerning registration of trademarks as keywords for triggering contextual advertisement in many European countries went i…

Blog •

The ECJ’s Ruling on Google Adwords

The closely watched battle over the use of trademarks as keywords for purpose of triggering advertisements on Google’s search result pages (AdWords) reached hig…