"But, he said, if Comedy Central is using the Starbucks name solely to draw attention to a show that has nothing to do with Starbucks, the coffee giant could make a credible trademark case against them. Is it worth it?
Julie Ahrens, director of copyright and fair use at the Stanford Law School's Center for Internet and Society, says "no."
“If I’m at Starbucks and this is in my decision-making power, do I think I should use the power to make sure nobody makes fun of us? Me personally, I don’t think so.”" Read more » about Update: 'Dumb Starbucks' shut down by health officials after Comedy Central show takes credit