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McMansion Hell Responds to Zillow’s Unfounded Legal Claims

Publication Type: 
Other Writing
Publication Date: 
June 29, 2017

Earlier this week, Zillow sent an aggressive cease and desist letter [PDF] to Kate Wagner, the creator of the McMansion Hell website. Zillow demanded that Wagner remove any image originally sourced from Zillow’s site. Today EFF sent a response to Zillow on Wagner’s behalf. Our letter [PDF] explains why none of Zillow’s contentions have any merit. Zillow should abandon its demand and respect online freedom of expression. 

McMansion Hell is an architecture blog focused on contemporary residential housing. Using humor and parody, Wagner tries to illustrate the architectural horror of modern McMansions. Her posts usually include annotated photographs of houses to illustrate her commentary. In addition to posts critiquing individual homes, Wagner publishes essays about urbanism, architecture, sociology, and interior design. After receiving Zillow’s threat, Wagner temporarily disabled access to her blog via She is relaunching the blog in full today.

Zillow’s demand letter made a number of highly dubious legal claims. For example, Zillow argued that Wagner does not make fair use of the photographs she annotates. Importantly, Zillow does not own, and cannot assert, the copyright in these photos. But even if it could, McMansion Hell’s annotation of photographs for the purpose of criticism and commentary is a classic example of fair use.

Zillow also suggested, without any explanation, that Wagner may have violated the Computer Fraud and Abuse Act (CFAA). EFF has long fought against overbroad applications of the CFAA, which is the federal anti-hacking statute intended to criminalize unauthorized intrusions into computer networks. There is no basis for a CFAA claim against Wagner. To the extent Zillow was suggesting that she might have violated the CFAA by violating Zillow’s terms of service, courts have repeatedly rejected such claims.

Read the full post at the Electronic Frontier Foundation