Is It Tracking Or Personalization? Ask The User
Fellow Ryan Calo spoke with James Temple of The San Francisco Chronicle on how great transparency and control by companies can actually improve the accuracy of personal data as well as consumer trust.
It's hard to get worked up about a word like "personalized."
Who doesn't want a product that's tailored to their one-of-a-kind selves, like fitted suits or fluffy monogrammed towels? Read more about Is It Tracking Or Personalization? Ask The User