It’s official: Wired Magazine has placed worrying about privacy on Gmail in the final column marked “expired.” (What’s “wired”? Worrying about privacy on Google Health.) Yet here I am, continuing to fret over Google’s eons-old practice of scanning incoming and outgoing messages in order to display contextual ads.
In my defense, I don’t think some evil Google Adwords employee is sitting in his brightly lit hexagonical reading through my email and twisting an ironic mustache. I recognize that it’s a dispassionate (for now) computer that scans for keywords and selects contextual ads.
My concern has to do with competition: Gmail puts Google’s advertisers in a position to use the content of their competitors’ emails to compete with them.
