Online tracking: A 1-million-site measurement and analysis

Author(s): 
Publication Type: 
Academic Writing
Publication Date: 
May 22, 2016

Online tracking: A 1-million-site measurement and analysis is the largest and most detailed measurement of online tracking to date. We measure stateful (cookie-based) and stateless (fingerprinting-based) tracking, the effect of browser privacy tools, and "cookie syncing". 

This measurement is made possible by our web measurement tool OpenWPM, a mature platform that enables fully automated web crawls using a full-fledged and instrumented browser.

Full paper is available here: https://webtransparency.cs.princeton.edu/webcensus/index.html