"While zero rating often sounds nice on its face, zero rating comes with a lot of problems. [It] gives ISPs incentives to keep data caps low and keep the price of unlimited plans high."
Singel noted that a consumer can expect to pay around eight times more per GB of data if their carrier offers zero rating when compared to a competing provider that does not.
But it's more than that. With net neutrality out the door, AT&T is unshackled in a way we've never really seen before.
"We don’t know exactly what’s going to happen," Singel warned, "but combining one of the nation's top telecommunications providers with a huge content company gives AT&T the means, the motive, and the opportunity to rewrite the internet in their favor.”"