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Uber fills 'critical' role of chief privacy officer

"But Albert Gidari, consulting director of privacy at the Stanford Center for Internet and Society, said it's not unusual to see a tech company without a CPO.

"While there have been some very public mistakes, like many tech companies, [Uber] seems to have learned, albeit the hard way, to invest in a serious privacy and security infrastructure," Gidari said. "It is important for the CPO to be in the "C" suite, and Uber has made a serious hire with Ruby Zefo and Simon Hania.""

""It's surprising to me that this company, which has had such high profile privacy failures and is sitting on such a large body of personal data had yet to hire a CPO or face significant public pressure to do so," said Woodrow Hartzog, a law and computer science professor at Northeastern University."